We’d love to introduce ourselves! We’re Steve and Greg, the founders of Stray & Co, a premium apparel brand created with one simple but powerful mission: to improve stray cat welfare across the UK and globally. Stray & Co was born from our shared love of cats and a deep respect for the incredible people working tirelessly in rescue. With every item we sell, a percentage of each sale goes straight back into supporting animal rescues, helping them continue their vital work caring for cats in need. For us, clothing is more than just something you wear, it’s a way to give back and make a real difference.

Over the past year, we’ve been fortunate enough to visit more than 30 rescue centres, donating hundreds of boxes of food and thousands of pounds directly to those on the front lines. Seeing the impact of this support first-hand has been incredibly humbling. We’re also proud that our social media platforms have helped cats find their forever homes, proof that awareness and community truly save lives.

We’re also incredibly proud and excited to be working with The Cat Show Live. Our values align perfectly, and we share the same passion for education, welfare, and celebrating cats in all their forms. Working together feels like a natural partnership, and we’re so excited to continue making a difference side by side.

There is currently a cat crisis in the UK, with rescues overwhelmed and resources stretched thin. But we won’t stop. We truly believe that through education, love, and compassion, and by building a strong Stray & Co community, we can help give cats a better, healthier, and more loved life. If you care about cats and want to be part of something meaningful, we’d love you to join us. Visit www.strayandco.co.uk and become part of the Stray & Co community. Together, we can create real change, one cat at a time. 

If you’ve ever searched online for a new cat food brand, a better litter, a healthier supplement, a safer carrier, or even a brilliant cat-themed gift – you will know how quickly it can turn into a rabbit hole of mixed reviews, questionable sellers, and brands that don’t always feel… quite right.

Why have we built The Cat Show Live Brand Directory?

This is our new, dedicated space designed to make it easier for cat owners to discover authenitc, qualified cat brands and businesses – all in one place – without the noise and uncertainty that often comes with searching across the wider internet.

A Safer Place to Start Your Research

Our community is built on responsible, informed cat ownership – and that means helping you make choices with confidence.

The Brand Directory is being developed as a trusted hub where can owners cat find:

• Cat-first brands and services
• Clear and easy browsing across categories
• Businesses that genuinely serve the cat community
• A gorwing library of resources that helpes you research before you buy

In short: it’s a more reliable starting point when you want to explore new products and services for your cat – or for yourself as a proud cat person.

More Than Food and Litter – It’s the Full Cat Lifestyle

Yes, you’ll find all of your cat essentials – from nutritous food, litter, grooming tools, engaging toys for enrichment, wellness products and home smart solutions.

But we’re also celebrating the full reach of cat culture, which means the directory will cover the fun stuff too – including:

• Authors, books and artists
• Cat music and creative projects
• Clothing and lifestyle brands
• Homewares, gifts and makers
• Services and specialists supporting cat owners and the cat community

Because cats aren’t just pets – they are family, identitym and community. And the brans that serve cat lovers deserve a space, where they can be discovered properly.

Why We’re Doing This?

The pet space is busy – and cats often get treated as the ‘second category’ behind dogs. We are changing that!

The TCSL Brand Directory is part of our bigger mission to build a year-round platform that supports:

• Cat owners with better information and easier discovery
• Cat-first businesses by giving them visibility insude a trusted community
• Responsible ownership through education and quality-led choices

It’s also a key part of how The Cat Show Live becomes more than one weekend a year by keeping our audience connected to great brands…all year round.

Explore the Directory

Whether you’re looking for a new product, a trusted service, or simply want to discover something brilliant and cat-first – we would love you to take a look.

Visit the TCSL Brand Directory: explore what’s already live and what’s coming next.

As we grow the directory, we’ll continue adding new categories, new businesses and new resources – we’ll keep listening to what you want to find more easily as a cat owner.

Because if there’s one thing we believe at TCSL, it’s this: cats deserve their own spotlight – and so do the brands that truly put cats first.

Sam
Co Founder The Cat Show Live

On the 4th of February, National Pets Reunited Day shines a spotlight on one of the most heartwarming moments a pet owner can experience: being reunited with a lost pet.

Whether it’s a cat that doesn’t return home, a dog that bolts during a walk, or a pet frightened by loud noises, pets are at constant risk of going missing. The good news? Lost pets with microchips are up to six times more likely to be reunited with their families than non-microchipped pets*. Reunions start with a microchip and keeping its details up to date.

What Is National Pets Reunited Day?

National Pets Reunited Day celebrates successful reunions between lost pets and their keepers while raising awareness about responsible pet identification. It highlights the vital role microchipping, accurate databases, and quick action play in getting pets safely back home.

Why Do Pets Go Missing?

Even the most well-cared-for pets can become lost. Common reasons include:

• Loud noises such as fireworks or thunderstorms
• Open doors, gates, or broken fences
• Changes in routine or new environments
• Accidental escapes during walks or travel

When a pet goes missing, time is critical. Clear, permanent identification significantly improves the chances of a swift reunion.

Why Microchipping Matters

A pet microchip is a tiny device implanted under your pet’s skin, usually between the shoulder blades. Each chip carries a unique identification number that links to your contact details on a secure microchip database.

• Unlike collars or ID tags, microchips:
• Cannot fall off or be removed
• Last your pet’s lifetime
• Are recognised by vets, local authorities, and animal welfare organisations

This is why microchipped pets are far more likely to be reunited when they’re found.

Microchipping Is Only Step One

One of the biggest misconceptions about pet microchipping is that implantation alone is enough. In reality, a microchip is only effective if the registered details are accurate and up to date.

If your contact information is outdated, the microchip cannot do its job, even if your pet is found and scanned.

Details you should regularly check include:

• Your phone number
• Email address
• Home address
• Emergency contact details

Any change in circumstances, moving house, changing your number, or transferring pet ownership should trigger a database update.

How to Prepare for the Unthinkable

National Pets Reunited Day is the perfect opportunity to take proactive steps:

• Check that your pet is microchipped
• Confirm which database your pet is registered with
• Log in and update your contact details
• Add an alternative emergency contact
• Ensure ownership details are correct

These simple actions take minutes but could save days, or even weeks, of heartbreak.

Every successful reunion starts the same way: a microchip, a scan, and accurate information. For thousands of pets reunited each year, that tiny chip makes an enormous difference.

This National Pets Reunited Day (4th February), celebrate the joy of reunions by making sure your own pet is protected. Don’t wait until it’s too late act now.

*Microchipped lost pets are six times more likely to be found based on lost pet reports being marked as found during 2025 from Pets Reunited.

January always brings that quiet feeling of a reset. New routines, new goals, and that little spark of motivation to do things better than before. While we often focus on our own habits, it is also a perfect time to think about our cats and the small changes that can make a big difference to their happiness and wellbeing.

We wanted to take a moment before Christmas to update you about TCSL 2026.

Firstly, thank you so much for the excitement and positivity around our London event announcement.

We are thrilled that TCSL has made such an impact that we know with confidence how well London would be received , and that is entirely down to your support.

Having already delivered two large-scale cat expos (just 20 months into our journey), we have, however, made the decision to delay launching in London until 2027.

We will update you as soon as a new date is confirmed. 

In 2026, The Cat Show Live is very much returning to Birmingham for our third year at the NEC , and we are expanding once again.

The event will be approximately 25% larger as we move from Hall 3A into Hall 3, giving us over 10,000 square metres of space for new, improved event features and greater enjoyment for all participants and visitors.

We are incredibly excited about what’s ahead.

Our platform and community continue to grow, and 2026 will see the launch of several new TCSL initiatives, including our Brand Directory, Breed & Rescue Directory, and a new website platform designed to better serve exhibitors, breeders, and cat lovers across the UK.

To all of you who have supported us so far, thank you.

As we approach the festive season, we would also like to wish our TCSL community a very Merry Christmas, and we look forward to coming together again in Birmingham in 2026.

Best wishes,
Sam & Pete

1. Litter Robot 4 Automatic Cat Litter Box

Never scoop again with Litter-Robot 4, the newest, quietest, and smartest self-cleaning litter box for cats.

2.‘Enchanted Forest’ Nepalese Cat Cave

Bring Nepalese artistry into your home with hand crafted felt cat caves. Made in Kathmandu from high quality ethically sourced wool, each cave is thoughtfully crafted by skilled artisans.

3. Le Petit Chat Malin White Wine

The Petit Chat range consists of White, Red and Rose, all of which start with a Grenache base, easy drinking and great for the Cat lover in your life.
What’s not to (cat) love! Find it on line in Ocado and in store at EH Booths.

4.Mona Mauve Personalised Dress-Up Fridge Magnets

Mona Mauve is taking on a limited number of personalised cat illustrations for these fun dress-up magnets! They come in a cute personalised booklet, perfect for gifting. Just send kitty photos and receive the most unique custom cat gift ever!

5.Natural Olive Pits Cat Litter

This cat litter is made from 100% natural olive pits and does not contain toxins. In addition, it absorbs liquid quickly, clumps easily and prevents bad odor formation. Biodegradable, 100% Dust-Free and Fast Clumping.

6.Pawfit Lite Cat GPS Tracker

Pawfit Lite is the world’s smallest and lightest GPS tracker that helps you always know exactly where your cat is. It features live location updates, 24-hour history, safety zones and more!

7.Van Cat Odour-Locking Cat Litter

Your festive to-do list is long enough without stinky-tray embarrassment and tiresome full-tray changes! This award-winning, clumping litter is powered by activated carbon odour-lock technology. Unscented and suitable for cats of all ages, it’s the ultimate long-lasting litter tray upgrade.

8.Tactile Cat Toy Christmas Gift Box

A box full of Christmas delights for your feline friend. This fully loaded box comes with a Segmented Kicker and a large variety of other toys including a teaser of your choice.

9.Cat Mate Ceramic Water Fountain

Introducing our newest launch: the Cat Mate Ceramic Fountain. With two elegant colours and a premium ceramic design, it keeps hydration fresh and inviting. The perfect Christmas gift for your cat- beautiful, whisper-quiet and crafted to support their wellbeing every day.

10.Luxury Cat Towers Uno Perch Tower

The perfect compact cat tower that will fit into any small space. Styled with LCT’s bespoke signature bed range with pet-resistant fabric. Made with natural quartz and sisal rope.